MDS could be used for all of the marketing applications below except ________
A) Market segmentation ? position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions.
B) Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning.
C) Consumer intention ? how do consumer's intentions to buy the brand vary with different price levels?
D) Channel decisions ? judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions.
C
You might also like to view...
A corporation has 18,000 shares of 13%, $50 par cumulative preferred stock outstanding and 34,000 shares of no-par common stock outstanding
Dividends of $22,000 are in arrears. At the end of the current year, the corporation declares a dividend of $208,000. What is the dividend per share for preferred stock and for common stock? (Round your answer to the nearest cent.) A) The dividend per share is $5.00 to preferred stock and $6.65 per share to common stock. B) The dividend per share is $11.56 to preferred stock and $0 per share to common stock. C) The dividend per share is $7.72 to preferred stock and $2.03 per share to common stock. D) The dividend per share is $11.56 to preferred stock and $2.03 per share to common stock.
A retailer is concerned about measuring the impact of Sunday store openings in generating additional sales (beyond the current Monday through Saturday openings). Which stage of the marketing research process is the retailer involved in?
a. generating primary data b. examining secondary data c. making recommendations d. problem definition