When trying to decide whether or not he should go to college, Jae-Kwang’s parents questioned, “Well, do you want to make something of yourself, or do you want to work for minimum wage your whole life?” What tendency do Jae-Kwang’s parents exhibit?

Ethical issues are related to which of the following:

a. advertising b. social media c. marketing d. public relations e. all of the above

If your audience is favorable, which of the following is not a persuasive strategy suggested by your text?

a. ?Use plenty of attention factors b. ?Use emotional appeals to strengthen your listeners' support c. ?Provide specific alternatives for action d. ?Prepare your audience to take your message to others e. ?Get your audience to make a public commitment