The learning-curve table approach may be simpler to use than the formula approach, but it requires the presence of a table of learning-curve coefficients

The risk-free rate of return is 9% and the market risk premium is 5%. The beta of the project under analysis is 1.4, with expected net cash flows estimated to be $500 per year for 5 years. The required investment outlay on the project is $5000. What is the project's NPV?

A) - $4362.85 B) - $3362.85 C) - $2362.86 D) $3362.85

Kellogg ads in the United States promote the taste and nutrition of Kellogg's cereals versus competitors' brands

In France, where consumers drink little milk and eat little for breakfast, Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast. Which marketing strategy is being followed by Kellogg? A) straight product extension B) product adaptation C) product invention D) communication adaptation E) straight communication extension