Which of the following statements is true about Generation Y?
a. Its members were born between 1965 and 1978.
b. Its members are tech savvy but still use traditional media.
c. Its members have the least spending power than any other cohort.
d. Its members are the first generation of latchkey kids.
ANSWER: b
Millennials may be the most tech-savvy generation yet, spending more time surfing the Web on social media than they do watching television, listening to radio, or reading newspapers, but they still use and value traditional media.
You might also like to view...
Which of the following occurs when lower expectations lead to lower performance?
a. Pygmalion effect b. Horns effect c. Galatea effect d. Golem effect
Mimicking a competitor's strategies by copying its products or marketing approach is
a. Usually successful in a competitive industry. b. One of the least effective strategies for achieving sustained profitability. c. Something Dr. Payne told us to do in class. d. The best approach for achieving competitive advantage in a competitive industry