In a brief essay, discuss the role of PR in a sports organization. What are the responsibilities of sports information directors? How do PR departments use social media?
What will be an ideal response?
Sporting events and sports teams benefit from intense PR efforts. These efforts, on all levels, are designed to heighten public knowledge of teams and players--turn them into fans, in other words. Sports information directors employ numerous PR tactics, including developing and maintaining good relationships with sports writers and on-air personalities. They compile media kits and the accompanying mounds of statistics, write feature articles on players, handle interview requests from the media, provide website content, and occasionally handle player bookings and appearances. The use of social media, in all its forms and platforms, is a major function for any sports organization’s PR department. Teams use Twitter, Snapchat, Instagram, and Facebook to interact with fans. Club websites carry information, such as ticket prices, seating charts, upcoming game promotions, and parking suggestions.
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Which statement is least likely to be made by an acquaintance?
a. “How was your family vacation?” b. “Did you see how the San Jose Sharks beat the Anaheim Ducks?” c. “The weather has been crazy lately with all of this rain!” d. “I still can’t believe that my divorce is final.”
Social penetration includes verbal, nonverbal, and ________ behaviors.
A. affective B. reciprocal C. well intentioned D. environmentally oriented