Comparing and contrasting the diffusion of innovations in Western countries and in Asia, one can say that:

A) the process occurs in an identical manner in both regions.
B) in Asia, the adoption process begins more slowly but ramps up more rapidly than it does in Western countries.
C) in Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia.
D) the diffusion of innovation framework is applicable in the West but not in Asia.
E) the diffusion of innovation framework is applicable in Asia but not in the West.

B

Business

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The process of planning, implementing, and controlling the personal selling function is called:

A) leadership B) sales management C) comptrolling D) organizational strategy E) motivation

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Suppose you have owned and operated your own package delivery business for a year. You would like to engage in competitive benchmarking to make sure your business is run as smoothly as possible

What firms and processes would you consider for benchmarking? Defend your choices of these firms and processes. What specific metrics would you focus on and why? How could the data be reliably collected at your own business?

Business