Commoditization strengthens customer loyalty
Indicate whether the statement is true or false
FALSE
Business
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The strongest brands go beyond attributes or benefit positioning; they are positioned on ________
A) desirable benefits B) service attributes C) status D) values E) customer image
Business
There are many ways to brainstorm to create new products. Which of the following is not one of those ways?
a. Recognize trends b. Question assumptions c. Improve existing products d. All of the above
Business