Commoditization strengthens customer loyalty

Indicate whether the statement is true or false

FALSE

Business

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The strongest brands go beyond attributes or benefit positioning; they are positioned on ________

A) desirable benefits B) service attributes C) status D) values E) customer image

Business

There are many ways to brainstorm to create new products. Which of the following is not one of those ways?

a. Recognize trends b. Question assumptions c. Improve existing products d. All of the above

Business