What is the best advice for presenting the bad-news portion of your negative message to employees?
A) Strive to sugarcoat the message to ease the employees' pain.
B) Place the bad news in the first sentence of a paragraph.
C) Position the bad news so that it does not stand out.
D) Use subjective language.
C
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Which of these statements is true about customer relationship management?
a. It involves linking all processes of the company from its customers through its suppliers. b. It tries to convince potential customers to buy, even if the seller knows that the customer and product are mismatched. c. It is used more by sales-oriented firms than market-oriented firms. d. It is most extensively used by production-oriented firms.
In the context of SWOT analysis, marketers can identify strengths and weaknesses by focusing on:
a. employee capabilities. b. government policies. c. quality of products produced by competitors. d. foreign competitors.