A university team convened to address the problem of student retention. Which step in the Reflective Thinking Sequence is the most important step for solving this problem?

a) define the problem
b) develop a list of criteria
c) list solutions
d) select a single solution

ANS: a

Communication & Mass Media

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When a speaker compares an abstract idea to a concrete image, she or he is using the figure of speech known as

a. an inversion. b. a metaphor. c. parallelism. d. personification.

Communication & Mass Media

Which of the following is the building block of communication?

a. medium b. message c. symbol d. idea

Communication & Mass Media