The marketing strategy which involves pursuing a standardization strategy in foreign markets when possible and an adaptation one when necessary is called_____.
A. standardization
B. adaptation
C. glocalization
D. marketing research
E. a global product system
Answer: C. glocalization
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Which of the following is the aim of the product concept?
A) improve the marketing of a firm's best products B) market only those products with high customer appeal C) focus on the target market and make products that meet those customers' demands D) focus on making continuous product improvements E) ensure that product promotion has the highest priority
Canton has listed his house for sale but cannot be present for the sale because he needs to go out of town. He intends to give his brother Stratham the power of attorney to just make decisions regarding the selling of his house while he is gone. What kind of power of attorney should Canton execute?
A) a general power of attorney B) a special power of attorney C) a limited power of attorney D) an implied power of attorney