Briefly describe several of the inputs that marketers typically contribute to a company's business plan
What will be an ideal response?
A company's marketing department is responsible for contributing many inputs to the company's business plan. Marketers should provide a comprehensive review and assessment of a business's marketing environment, including opportunities and threats. Next, marketers should explain what the marketing function is attempting to achieve in support of the business plan. This should be followed by a discussion of how the business can achieve its marketing objectives. Finally, marketers should lay out a process for allocating resources and monitoring results.
You might also like to view...
Under the CISG, the fixing by the buyer of an additional reasonable period of time in which the seller may perform is known as ________
A. délai de grâce B. de minimis C. nolo contendere D. Nachfrist notice
The president of Nashville's Centennial Medical Center removed the door to his office and hung it from the lobby ceiling to convey an open-door policy. This is an example of
A) cultural symbols. B) company rituals. C) company ceremonies. D) company stories.