Pepsi's advertising campaign that depicts people who mistakenly drink Coke as suddenly living a boring lifestyle, acting "square," or singing mellow, old songs, is an example of what type of advertising?

a. comparative
b. image
c. pioneering
d. institutional

Ans: a. comparative

Business

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Internally created intangibles are recorded at cost.

a. true b. false

Business

A(n) ________ is a financial contract that provides annual payments until a specified year or until one's death

A) savings account B) annuity C) mortgage D) trust

Business