Information about dissimilar attitudes and beliefs has ________ effect on attraction than does the same amount of information about similar attitudes
A) a slightly weaker
B) a slightly stronger
C) a very much weaker
D) the same
E) a very much stronger
Answer: B
Psychology
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Computer systems that are intended to mimic the human brain are called __________
a) expert systems. b) artificial neural networks. c) robots. d) cyborgs.
Psychology
The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is ________ and ________
a. cognitive; the problem the product can solve is important to viewers b. cognitive; viewers are likely to be paying attention to the ad c. affective; strong arguments for why people should use the product are available d. affective; people are motivated to pay attention to the ad
Psychology