Which of the following questions would most likely be asked in the output evaluation of a public relations campaign?
A) What was audience knowledge of the brand before the campaign?
B) Can we associate a change in product trial during the campaign?
C) What was the audience attitude toward the brand before the campaign?
D) How much and what kind of buzz are tweets generating?
E) Has there been a change in repeat purchasing during the campaign?
D
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Employees and customers are treated like a family at Bayou Seafood Café. Paul and Betsey, the owners, work to encourage unity to increase their employees' job satisfaction and commitment. At their café, Paul and Betsey have built a(n) ________.
a. bureaucracy culture b. market culture c. clan culture d. goal-driven agenda e. adhocracy culture
For your firm's initial public offering of stock, your investment banker has guaranteed a specific amount of funds your firm will receive. This is an example of what type of investment banker compensation?
A) Due diligence B) Firm commitment C) IPO D) Best efforts