How can an organization control the spread of bad news through social media?
A) Be consistent
B) Use reciprocity
C) Be proactive
D) Utilize the concept of scarcity
E) Increase the number of "likes" for the site
Answer: C
Explanation: C) Have a plan in place. Do not wait for negative comments and then plan how to respond. Instead, be proactive. Research by Altimeter Group, a technology advisory firm, suggests that 76 percent of social media crises could have been avoided if the company had been prepared to respond by having a social media crisis management plan in place.
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Indicate whether the statement is true or false.
Which of the following is NOT included in the calculation of free cash flows?
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