The Yale Attitude Change approach to persuasion yielded a great deal of information about the attitude change process, but there was one major problem with the approach; it
a. was not clear when one factor should be emphasized over others.
b. only accounted for implicit attitudes.
c. only applied to women between the ages of eighteen and twenty-five.
d. is unclear as to who exactly is a source and who is an audience member.
Answer: A
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