People meters measure

a. Channel selections and viewer's age
b. Name of program and viewer's presence
c. Name of program, viewer's age and sex
d. Channel selections, viewer's presence, age and sex
e. Channel selections and viewer's sex

d

Communication & Mass Media

You might also like to view...

The point at which you must assign meaning to the cues, signals, and impulses - deciding what in the message is relevant and how it relates to what you already know - is at the receiving step in the ILM (Integrative Listening Model).

a. true b. false

Communication & Mass Media

Which of the following has been advanced as an explanation for gender- and sex-related differences in ability to decode and interpret others' nonverbal communication?

A) Men and women have biological sex-related differences in brain functioning that influence their ability to understand nonverbal communication. B) As part of their socialization to be sensitive to and build relationships, females learn to decode nonverbal communication. C) According to standpoint theory, women must learn to interpret others in order to survive as subordinate members of society. D) All of these choices are correct.

Communication & Mass Media