In order to understand the differences in the environments of countries, cultural units, or foreign markets, the researcher should understand which environments?
What will be an ideal response?
The differences in the environments of countries, cultural units, or foreign markets should be considered when conducting international marketing research. These differences may arise in the marketing environment, government environment, legal environment, economic environment, structural environment, informational and technological environment, and sociocultural environment, as shown in Figure 23.1 in the text.
You might also like to view...
A company purchased a computer on July 1, 2017 for $50,000. Estimated useful life of the computer was five years, and it has no residual value. Which of the following methods should be used to best match its expense against the revenue it produces?
A) the units-of-production method B) the straight-line method C) the double-declining-balance method D) the first-in, first-out method
Here are the check for the electric bill and the money for the rent
What will be an ideal response?