In which of the following circumstances does a global standardization strategy make the most sense?
a. Global market standardization is not possible, and there are no significant economies of scale to be realized from centralizing global manufacturing.
b. Global market standardization is possible, but there are no significant economies of scale to be realized.
c. Global market standardization is not possible, but there are significant economies of scale to be realized from centralizing global manufacturing.
d. Consumer tastes and preferences differ among national markets, and economies of scale are insubstantial.
e. Global market standardization is possible, and there are significant economies of scale and location economies to be realized.
E
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a. True b. False Indicate whether the statement is true or false
With respect to trust-based selling, the purpose of sales communication is:
a. to seek the buyer's agreement. b. to seek the buyer's commitment. c. to obtain an order from the buyer. d. to seek common understanding between the buyer and seller. e. to help the buyer understand the salesperson.