The first step in the process of developing and executing a campaign is to define the problem

Pamela got a job as an intern at a leading news agency. During her training, she was told that while writing any report, she must use simple sentences and familiar words

Also, it was suggested that she should avoid using pronouns and repetition of proper nouns. By following these suggestions, what characteristics of broadcasting will Pamela develop? a) Clarity b) Correctness c) Conciseness d) Color

It is possible to have a well-intentioned conversation with someone from a different culture and nevertheless end up offending the person due to intercultural misunderstandings. How should one deal with this possibility?

a. Read as much about the person’s culture as possible before meeting with the person. b. Chat online with other people from that person’s culture before meeting with the person. c. Meet with more than one person from the same culture at the same time so they can clear up misunderstandings with each other. d. Try to anticipate all potential sources of misunderstanding and preempt them if possible.