One of the ways a company like Caterpillar could increase the customer-perceived value of an offer, relative to a competitor like Komatsu, is to increase the total customer benefit by improving psychological benefits of its product, services,

people, and/or image.

TRUE

Business

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A corporation in the state in which it was formed is referred to as a(n) ________

A) foreign corporation B) domestic corporation C) alien corporation D) overseas corporation

Business

One party can compel the other party to negotiate over permissible items if the employees agree to it

Indicate whether this statement is true or false.

Business