_____ refers to a gap between self-perception and reality.

a. Interdependence
b. Attribution
c. Incongruence
d. Disposition

c. Incongruence
Incongruence is a gap between reality and self-perception. Unfortunately, individuals tend to reinforce incongruent self-perceptions by behaving in ways that conform to them rather than attempting to break free from them.

Communication & Mass Media

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Under what conditions would a researcher choose to use a factorial ANOVA?

a. If there is a single nominal level independent variable with two attributes, and a dependent variable measured at the interval or ratio level. b. If there are multiple nominal level independent variables and a dependent variable measured at the interval or ratio level. c. If there is a single nominal level independent variable with more than two attributes, and a dependent variable measured at the interval or ratio level. d. If there is a nominal level independent variable with more than two attributes and a dependent variable measured at the interval or ratio level.

Communication & Mass Media

“Urban marketing” is another way of describing advertising targeted at whom?

What will be an ideal response?

Communication & Mass Media