What is viral marketing? Why is viral marketing important for a firm's brand message?
What will be an ideal response?
Viral marketing is a marketing phenomenon that encourages consumers to share marketing messages generally by way of non-media connectors and spread through word-of-mouth. Viral marketing is one way MPR helps firms to explain to consumers why their products are unique and the reason for which, as consumers, they should be interested in a company and its products.
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John has to pay $1,000 per month for his mortgage for another 5 years, but he is considering paying
the mortgage off in one lump sum. John cannot calculate the present value of the payments using the annuity formulas because his payments are monthly and not once per year. Indicate whether the statement is true or false
Even though cost-plus pricing is simple, it does not encourage a small business to use its resources efficiently
Indicate whether the statement is true or false.