Value Meal Deals at a fast food restaurant in which you get a sandwich, fries, and a drink for one price are an example of price bundling

In the adopter categories, the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound. They tend to have the lowest socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. Who are they?

a. laggards b. decliners c. late majority d. late diffusers

Discuss what can be done to reduce not-at-homes

What will be an ideal response?