Athletes who incorporate all the senses into their image are going to score high on what aspect of imagery?

__________ is emotional appeal that taps the values and feelings of audience members

a. Ethos b. Pathos c. Logos d. Mythos e. none of these

Before planning his class speech on gun control legislation, Brad passed around a brief questionnaire asking whether his classmates were for or against gun control, did they agree with the current laws, etc. Was this a good idea, according to your text?

A) Yes; performing this form of audience analysis is a good idea when it is possible. B) Yes; this is a useful technique for analyzing the audience, since it will interest them in hearing what Brad has to say. C) No; by using the questionnaire, he is revealing his speech topic to the class. D) No; the class is a captive audience, so finding out their views ahead of time isn't necessary.