Jill is part of the creative team in the advertising agency developing the message for a client's account. Her job is to conduct tests to evaluate the relative power of various creative ideas. What is this type of test called?

Which of the following is responsible for making day-to-day decisions and strategy implementation in a delegated arrangement?

A) both alliance partners B) joint venture executives C) one of the alliance partners D) shareholders and stockholders

"Dex shuffling" refers to:

a. changing the publication dates on telephone directories to inflate revenue. b. selling equipment at twice the marked price and offering huge discounts.. c. sales terms and arrangements made outside normal reporting channels. d. improperly recognizing revenue and altering documents to hide the fraud.