The three-schema approach includes which of the following schemas?
A) Internal
B) Logical
C) Cross-functional
D) Dissecting
A
Business
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The following are important evaluation criteria that should be considered in selecting an advertising agency, except:
A) size of the agency B) relevant experience of the agency C) governmental regulations D) conflicts of interest
Business
Which of the following involves interviews with a large number of respondents using a predesigned questionnaire?
A) observation B) eye-movement C) physiological measurement D) survey E) all of the above
Business