A retailer operates different store formats to appeal to different groups of customers. This strategy illustrates _____ marketing
a. target
b. concentrated
c. mass
d. differentiated
d
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UsAgainstThem, a nonprofit environmental group, is contesting the EPA's interpretation of a rule that has allowed a refinery to offset an increase in emissions relating to one part of the refinery by reducing emissions in another part of the refinery. In challenging the EPA's interpretation, a court will likely
a. refer to the agency's interpretation. b. refer the matter to an agency sub-committee. c. seek advice from Congress. d. dismiss the suit for lack of standing.
According to the BCG growth-market share matrix, ________ are strategic business units with products that have a dominant market share in a low-growth potential market
A) dogs B) exclamation points C) cash cows D) stars E) question marks