The number of different persons or households exposed to a particular media schedule at least once during a specified time period is known as ________

All of the following are examples of trade secrets except:

a. a patent b. a product formula c. a product design d. manufacturing processes e. advertising plans

Uncertainty pertaining to the organization's goals and objectives and the organization's strengths, weaknesses, opportunities, and threats is called

A) operational risk. B) strategic risk. C) subjective risk. D) pure risk.