As a general rule, you should vary the length of sentences in your body copy

Writing for magazines is demanding because

a. Simplicity just won’t get the job done; it takes synergy b. The learning curve is steep with print audiences c. You have to know exactly who you are talking to d. You have to synchronize the message with other media

In their communication with target audiences, PR practitioners should be strategic and respect ______, societal, and professional norms.

a. international b. legal c. human d. behavioral