According to the definition presented in the applied psychology text, an idea is not creative unless it
a. has not been though of by anybody else.
b. can be put into action.
c. can be translated into profits.
d. is eligible for a patent.
b
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In order to maintain the profit level of the product to the channel member and keep the product on the shelves, the marketing manager uses ________ to compensate for the decline in sales
A) price-oriented promotions B) product-oriented promotions C) special events D) horizontal promotions
What is the copay clause in an insurance policy?
A) a clause in a life insurance contract that provides no coverage if the insured commits suicide before a stipulated date B) a clause in an insurance policy that expressly stipulates the risks that are not covered by the insurance policy C) a clause that prevents insurers from contesting statements made by insureds in applications after the passage of a stipulated number of years D) a clause that requires the insured to pay a percentage of an insured loss along with the remainder being paid by the insurer