Despite the high expenses associated with operating elegant stores and purchasing advertising space in upscale magazines, the premium retail prices that luxury goods like Louis Vuitton command translate into handsome profits
The Louis Vuitton brand alone accounts for 60% of LVMH's operating profit. On the other hand, Louis Vuitton spends $10 million annually battling:
A) EU regulations.
B) counterfeiters in countries such as Turkey, South Korea, & Italy.
C) competitors in European countries.
D) suppliers of needed materials.
E) export freight and taxes.
B
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An example of an internal force that creates a need for change is ________
A) government regulations B) technology C) economic forces D) the marketplace E) workforce composition
The traditional three-step change process requires ________, changing to a new state, and refreezing
A) team cooperation B) unanimous team approval C) management approval D) unfreezing the status quo E) coordinating change-related activities