The main goal of the 84 Lumber campaign was ______.

A. to counter negative reputation
B. to increase acceptance
C. to increase awareness
D. to maintain positive reputation

C. to increase awareness

Communication & Mass Media

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When nonverbal behaviors seem to be opposite of the verbal

message, listeners will most likely A.) believe the verbal message more. B.) believe the nonverbal message more. C.) believe them both about the same. D.) believe neither. E.) seek a third type of message for clarification.

Communication & Mass Media

In New Mexico, consumers and tourists seek “authentic” and “traditional” Native American artwork because of their fascination with different and exotic cultures. In Chapter 8, this example is used to illustrate

a. commodification of culture. b. neoliberal economic policy. c. globalization of popular culture. d. globalization of folk culture.

Communication & Mass Media