The two types of business research based on the specificity of its purpose are called basic and _____ research

According to Prahalad and Hamel, a core competence has all of the following characteristics except:

A) potential access to a wide variety of markets. B) a significant contribution to perceived customer benefits. C) it is easy for competitors to imitate. D) benefits to customers. E) it is difficult for competitors to imitate.

Which of the following pricing strategies is the most appropriate when costs are not related to volume and managers are less concerned about building significant market share?

A) penetration pricing B) skimming C) market share pricing D) competitive pricing