Differentiate between non-traditional families and non-family households. What are the implications of the difference between these two groups for marketers?
What will be an ideal response?
Nontraditional families do not readily fit into the family life cycle, while non-family households are living situations that are not legally defined as families. Non-family households change in composition over time. Marketers need to be aware of the composition of non-family households and the role of non-family household members in decision making. Nontraditional families have risen, so marketers must acknowledge their existence in a way that does not alienate traditional households.
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________ uncovers consumer's associations between specific attributes and the general consequences
A) List of values scale B) Laddering C) Means-end-chain model D) Terminal value
Which school of jurisprudential thought is reflected in documents such as the U.S. Constitution, the Magna Carta, and the United Nations Charter?
A) the Natural Law School B) the Historical School C) the Sociological School D) the Analytical School