Explain the difference between a consumer product and an industrial product. Include an example
What will be an ideal response?
The distinction between a consumer product and an industrial product is based on the purpose for which the product is purchased. If a consumer buys a lawn mower for use around home, the lawn mower is a consumer product. If the same consumer buys the same lawn mower for use in a landscaping business, the lawn mower is an industrial product.
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Which of the following is concerned with the storage and movement of materials?
a. Business Planning b. Silo Effect c. Project Management d. Material Planning e. Inventory and warehouse management (IWM)
Laddering is a technique used in in-depth interviews in an attempt to discover how product attributes are associated with desired consumer values
Indicate whether the statement is true or false