An important part of reinforcing brands is providing uniform and unchanging marketing support

Catalogs, brochures, CDs, and DVDs are all examples of which type of marketing?

A) direct-response marketing B) direct-mail marketing C) digital direct marketing D) kiosk marketing E) online marketing

One of the message structure issues that a marketer must handle is whether to ________

A) draw a conclusion or not B) make a moral appeal or not C) use the pull strategy or push strategy D) diversify vertically or horizontally E) use mass marketing or niche marketing