This type of business plan involves adapting the firm to take advantage of opportunities in its constantly changing environment.

As the marketing manager for your firm, you have been approached by your key component manufacturer suggesting that your two firms "ingredient brand" a new item. What are some of the requirements for succeeding in ingredient branding?

What will be an ideal response?

The purpose of a powerful question in coaching is to help the other person see through the strengths and weaknesses of what he or she is doing or thinking

Indicate whether the statement is true or false.