A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies?
A) Sales promotions
B) Special offers
C) Trade shows
D) Point-of-sale displays
E) Missionary selling
Answer: A
Explanation: A) When buyers are ready to purchase products, sales promotion can give consumers an incentive to buy. These would include coupons or premiums.
Business
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