In comparing workers with managers, the one thing that definitely is more important in a

management position is

A) arriving at work whenever you wish. B) showing you know everything.
C) making decisions about small tasks. D) one's personal attitude.

D

Business

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Product development includes the generation, screening, and implementation of ideas.

a. true b. false

Business

Which of the following marketing management concepts is most likely to lead to marketing myopia?

A) customer-driven marketing concept B) customer-driving marketing concept C) societal marketing concept D) marketing concept E) product concept

Business