In the modified rebuy situation, once a need has been recognized buyers will skip intervening steps in the business-to-business buying process and go directly to making a purchase

A sample is a subset of the population that should represent that entire group

Indicate whether the statement is true or false

The use of short-term incentives to encourage the purchase of a product or service is called ________

A) direct marketing B) sales promotion C) advertising D) public relations E) publicity