Discuss integrated marketing communications
What will be an ideal response?
Answer: With the number of communication vehicles continuing to expand, the need for companies to "speak with one voice" becomes even greater. Integrated marketing communications (IMC) is a strategy of coordinating and integrating all communication and promotional efforts to ensure clarity, consistency, and maximum communications impact. However, companies obviously can't control all the messages their target audiences receive, particularly now that customers are empowered through social media. While the company is working to integrate its outgoing communication efforts, the customer is also integrating all the incoming messages he or she is receiving.
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