A born international is:
a. A foreign born entrepreneur
b. A start-up company who sets up a sales Website immediately
c. A company started in a foreign country and then brought to the United States
d. A small business that starts up to do business internationally (e.g., and import-export company)
Ans: b. A start-up company who sets up a sales Website immediately
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A few years ago, Pepsi invited consumers to take the "Pepsi Challenge." Consumers were asked to decide which of two sodas, Coke or Pepsi, they preferred in a blind taste test. Pepsi was interested in determining what factors played a role in people's taste preferences. One of the factors studied was the gender of the consumer. Data on the percentage of men and women depicting preference for Pepsi
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