The productivity frontier function is concave, and it captures the:
A) negative correlation between economies of scale and economies of scope.
B) complementary relationship between differentiation and cost-leadership strategies.
C) trade-off between value creation and production cost.
D) inverse relationship between experience effects and learning effects.
Ans: C) trade-off between value creation and production cost.
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The slender margin atop the earth's surface that supports life is called the:
a) hydrosphere. b) ionosphere. c) lithosphere. d) biosphere.
For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________
A) points-of-difference B) points-of-presence C) points-of-inflection D) points-of-parity E) points-of-conflict