Which statement does not apply only to international research?
A) Local fieldwork agencies are unavailable in many countries.
B) Local field workers can create an appropriate climate for the interview and be sensitive to the concerns of the respondents.
C) A global approach to marketing research is desired, which may require using the same methodologies for studies conducted in the United States so that U.S. data can be compared to other countries.
D) Interviewer cheating may be more of a problem in many foreign countries than in the United States.
C
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The Federal Trade Commission (FTC) can use the court system to stop unfair and deceptive advertising and communication practices without going through the normal steps of starting with a consent agreement
Indicate whether the statement is true or false
Which industry agency monitors all forms of advertising directed toward children?
A) National Advertising Division B) Children's Advertising Review Unit C) Federal Trade Commission D) Council of Better Business Bureaus