What are the advantages of using a survey? Check all that apply.
Surveys receive high response rates.
Surveys reach large groups nearby or at great distances.
Survey respondents are always truthful.
Surveys offer ample time for recipients to consider their answers.
Surveys gather data economically and efficiently.
Surveys reach large groups nearby or at great distances.
Surveys offer ample time for recipients to consider their answers.
Surveys gather data economically and efficiently.
Surveys are useful primary-research tools because they are economical, efficient, and capable of reaching large groups nearby or at great distances. They also provide recipients with ample time to consider their answers, which increases the accuracy of the data. However, response rates to surveys may be low, and you cannot guarantee the truthfulness of respondents.
You might also like to view...
Yvonne made sure that the salary increases for her staff were perceived as fair in the amount given to each employee and fair in the process of distributing the increases. This is known as interactional justice.
a. true b. false
Declining brand loyalty has led marketers to place less of their total marketing communication budgets in sales promotions
Indicate whether the statement is true or false