The best way to determine where to place merchandise, what a store's "hot" and "cold" spots are, is to:
A) conduct a kinesiology study.
B) hire a market research firm to study your business.
C) conduct focus groups with former customers.
D) simply observe customers in the store.
Answer: D
You might also like to view...
Kim currently lives in Buffalo and works in Rochester, a 60-mile commute each way. Kim accepts a new job in a town outside of Rocherster, and the new commute is 75-miles each way. Kim decides the commute for the new job is too long, and she moves to Rochester. Kim is eligible to deduct her moving expenses
a. true b. false
Which of the following characteristics are referred to as representativeness?
I. hesitating to sell stocks at a loss II. basing conclusions on small samples III. underestimating the effects of random chance IV. underestimating the level of risk in an investment A) I and IV only B) II and III only C) I, II and III only D) I, II, III and IV only