A store selling expensive artwork and luxury goods typically falls into the ________ group with respect to margins and volume

Followers with above-average profits tend to invest more aggressively in marketing as a percentage of sales, as well as on a relative basis when compared with competitors with below-average profits

Indicate whether the statement is true or false

Straddle positions ________

A) help firms to analyze who their competitors are B) allow brands to expand their market coverage and potential customer base C) are a necessity while creating a firm's vision and mission statement D) assist firms in collecting information on competitors that will directly influence their strategy E) are ambiguous moral principles behind the operation and regulation of marketing