The theory which holds that that the public agenda is powerfully shaped and directed by what the news media choose to highlight and report on repeatedly as well as what they choose to downplay, dismiss or ignore is called

a. cultivation

b. news manipulation.
c. agenda setting.
d. uses and gratifications.

Communication & Mass Media

Presentation aids help to gain and maintain attention

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Communication & Mass Media

Network strategies of relational maintenance ask us to spend time as a dyad exclusively

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Communication & Mass Media