An organization-centered orientation holds that
a. Customer research is very important
b. Advertising and promotion need not be the most important activities
c. several marketing strategies are necessary
d. Our competition is anyone that competes for our customer's time, energy or money
e. customer ignorance and lack or motivation cause programs to fail
E
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If a company's external auditor expresses an unmodified opinion as a result of the audit of the company's financial statements, readers of the audit report can assume that
a. The external auditor found no fraud b. The company is financially sound and the financial statements are accurate c. Internal control is effective d. Material issues about the application of accounting principles were resolved to the satisfaction of the external auditor
Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?
A) mode B) median C) mean D) maxima E) trend